US SEC Investigation Sheds Light on a NJ Deli Valued at $100 million

i-AML US SEC Investigation Sheds Light on a NJ Deli Valued at $100 million

The Justice Department charged three men with fraud for their role in a scheme to bolster the value of a New Jersey sandwich shop that brought in less than $40,000 in annual sales.The Justice Department accused three men of orchestrating a brazen market manipulation scheme involving Your Hometown Deli.

Three men are facing federal charges after U.S. prosecutors accused them of orchestrating a brazen market manipulation scheme, the latest twist in the bizarre tale of a tiny New Jersey deli that somehow achieved a market capitalization of more than $100 million.

Your Hometown Deli became an emblem of a frothy stock market in April 2021, when the hedge fund manager David Einhorn criticized the incongruous rise of the deli’s parent company, Hometown International, in a letter to clients, quipping, “The pastrami must be amazing.”


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The deli, which is in Paulsboro, N.J., near Philadelphia, was the sole asset of Hometown International, and, according to the Securities and Exchange Commission, brought in less than $40,000 in sales a year.

On Monday, the Justice Department charged James Patten, Peter Coker Sr. and Peter Coker Jr. on 12 counts, including conspiracy to commit securities fraud, securities fraud and conspiracy to manipulate securities prices, for allegedly engaging in “a number of coordinated trading events, often referred to as match and wash trades,” in the stock of Hometown and another company, E-Waste Corporation.

The S.E.C. also accused the men of securities fraud. Mr. Coker Jr. sold multimillion-dollar stakes in the firm to several Asian hedge funds, The New York Times Magazine reported last year, in the hopes that Hometown International could serve as a vehicle for a reverse merger.

This year, the company merged with Makamer, a bioplastics start-up. The deli, which apparently served “a mean cheesesteak,” closed after the merger, according to a regulatory filing.

After the charges were announced in a lawsuit filed on Monday, Mr. Einhorn tweeted: “I guess the Pastrami wasn’t so great. I never really got a chance to try it 😆.”


September 27, 2022 Published by The New York Times.

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